McDonalds - Chicken Legend

Client: Razorfish
Brand: McDonalds
Campaign: Chicken Legend
Director: Mark McQueen
Year: 2014
Output: Interactive microsite
Task: To tell the story of a world record attempt through an interactive film
Creative Development: Razorfish
Pre-production: Mighty Fine
Production: Mighty Fine
Post: Mighty Fine
Testimonial: "It’s us trying to up our game on creating content that people might want to share. Yes, it is silly but the food looks fantastic, it’s totally integrated into the campaign and I think the millennial audience might just be happy to share it." McDonalds Head of Marketing, Europe.