IWC - The Engineering Race

Client: IWC Watches
Brand: IWC Watches
Campaign: The Engineering Race
Director: Dominic O'Riordan
Year: 2014
Output: Social media, product release event, point-of-sale
Task: To create a shareable and amusing short film different from IWC's usual content. Generated 1m+ hits on YouTube
Creative Development: Mighty Fine
Pre-production: Mighty Fine
Production: Mighty Fine
Post: Mighty Fine