MIG Bank - Confidence is Capital

Client: MIG Bank
Brand: MIG Bank
Campaign: Confidence Is Capital
Director: Phil Lind
Year: 2011
Output: Broadcast, brand site, social media, events
Task: Leverage MIG’s sponsorship of the Mercedes F1 team to create an ad that reflected the brand’s Confidence Is Capital tagline
Creative Development: Mighty Fine
Pre-production: Mighty Fine
Production: Mighty Fine
Post: Mighty Fine
Testimonial: ”This was the third ad that Mighty Fine made for us and each time they delivered exactly what we wanted, on time and on budget. Their experience in F1 was vital too: we were new to the sport and their guidance was vital.” Ilgar Rustimov, Marketing Director